Blog

On friendship, distance, and staying in touch.

Thoughts from someone who built an app because she couldn't find the right one.

August 20, 2026 · Ivana Mrsic

I Only Get 8 Days a Year to See My Friends, So I Sort Them by Who's Overdue

Two weeks home a year and a friend group too big to fit into them. A confession about sorting friends by who's overdue to see, and how I ended up building a friend tracker to do the sorting for me.

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August 11, 2026 · Ivana Mrsic

5 Friend Tracker Apps Worth Knowing About in 2026

BuddyLog, Dex, Mesh (formerly Clay), UpHabit, and Cloze all promise to help you remember people. An honest, fact-checked comparison of what each one actually does, costs, and who it's built for.

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July 27, 2026 · Ivana Mrsic

The Top 10 Joke My Friend Group Never Let Die

A high school joke about who made the "top 10 most important people" list became our friend group's longest-running bit. Why inside jokes, and how often you actually see your closest friends, are both worth tracking as adults.

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July 21, 2026 · Ivana Mrsic

Friend Log, Friendship Log, Buddy Log: What's the Difference?

Friend log, friendship log, buddy log, friend tracker, friendship tracker, friend sorting app, friendship journal: people search for this app category under a handful of different names. Here's what each term actually means.

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July 8, 2026 · Ivana Mrsic

Before You Could Write, Someone Was Already Keeping Your Journal

From baby books to scrapbooks to friendship journals — why humans have always kept records of the people we love, and what happens when life gets too busy to keep doing it alone.

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July 3, 2026 · Ivana Mrsic

Dex vs. BuddyLog: Two Very Different Ways to Remember People

Dex is a personal CRM. BuddyLog is a friendship journal. Neither is trying to do what the other does. Here's an honest look at where each one actually earns its keep.

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July 1, 2026 · Ivana Mrsic

I Told My Friends I Was Building an App. Here's How That Went.

Explaining a personal relationship manager to your closest friends is harder than it sounds. First comes the look. Then the questions. Then the suggestions you weren't entirely prepared for.

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June 10, 2026 · Ivana Mrsic

Why I Built BuddyLog

A book gave me a small idea. Living abroad made it urgent. Years of failed workarounds convinced me to build something myself.

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