Blog

On friendship, distance, and staying in touch.

Thoughts from someone who built an app because she couldn't find the right one.

New here? Start with The Friendship Journal, Explained, a full guide to what this is, how many people actually belong in one, and how it's different from a personal CRM.

October 5, 2026 · Ivana Mrsic

Social Fitness: Why We Track Our Steps and Sleep but Not Our Friendships

Research says friendships predict long-term health about as strongly as the things we already measure. What social fitness means, why nobody tracks it, and what a friendship tracker should actually measure.

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October 2, 2026 · Ivana Mrsic

BuddyLog Is Now on Android: A Private Friendship Journal on Google Play

BuddyLog is now on Google Play. What the Android version includes, what's different from iPhone, how Premium works, and whether your data syncs between platforms.

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September 25, 2026 · Ivana Mrsic

How Many Hours Does It Take to Make a Friend? What the Research Says

About 50 hours together to become casual friends, 90 to become friends, and over 200 to become close friends. Where those numbers come from, which hours actually count, and what they look like on a real calendar.

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September 16, 2026 · Ivana Mrsic

Who Do You Actually Invite to Your Wedding?

A wedding guest list is really three decisions: who you know, who you're still close to, and who the party will actually be full of.

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September 8, 2026 · Ivana Mrsic

How Many Friends Can You Actually Keep Up With? Dunbar's Number, Explained

Dunbar's number says you can maintain about 150 stable relationships, nested inside smaller circles of roughly 5, 15, and 50. What the research actually shows, where it's disputed, and what it means for staying in touch.

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August 31, 2026 · Ivana Mrsic

7 Signs You're Losing Touch With a Friend (and What Actually Fixes It)

The signs are quieter than a fight: apologizing at the start of every text, hearing big news from Instagram instead of them. How to spot the drift, and what actually helps.

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August 20, 2026 · Ivana Mrsic

I Only Get 8 Days a Year to See My Friends, So I Sort Them by Who's Overdue

Two weeks home a year and a friend group too big to fit into them. A confession about sorting friends by who's overdue to see, and how I ended up building a friend tracker to do the sorting for me.

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August 11, 2026 · Ivana Mrsic

5 Friend Tracker Apps Worth Knowing About in 2026

BuddyLog, Dex, Mesh (formerly Clay), UpHabit, and Cloze all promise to help you remember people. An honest, fact-checked comparison of what each one actually does, costs, and who it's built for.

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July 27, 2026 · Ivana Mrsic

The Top 10 Joke My Friend Group Never Let Die

A high school joke about who made the "top 10 most important people" list became our friend group's longest-running bit. Why inside jokes, and how often you actually see your closest friends, are both worth tracking as adults.

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July 21, 2026 · Ivana Mrsic

Friend Log, Friendship Log, Buddy Log: What's the Difference?

Friend log, friendship log, buddy log, friend tracker, friendship tracker, friend sorting app, friendship journal: people search for this app category under a handful of different names. Here's what each term actually means.

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July 8, 2026 · Ivana Mrsic

Before You Could Write, Someone Was Already Keeping Your Journal

From baby books to scrapbooks to friendship journals — why humans have always kept records of the people we love, and what happens when life gets too busy to keep doing it alone.

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July 3, 2026 · Ivana Mrsic

Dex vs. BuddyLog: Two Very Different Ways to Remember People

Dex is a personal CRM. BuddyLog is a friendship journal. Neither is trying to do what the other does. Here's an honest look at where each one actually earns its keep.

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July 1, 2026 · Ivana Mrsic

I Told My Friends I Was Building an App. Here's How That Went.

Explaining a personal relationship manager to your closest friends is harder than it sounds. First comes the look. Then the questions. Then the suggestions you weren't entirely prepared for.

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June 10, 2026 · Ivana Mrsic

Why I Built BuddyLog

A book gave me a small idea. Living abroad made it urgent. Years of failed workarounds convinced me to build something myself.

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