Blog

On friendship, distance, and staying in touch.

Thoughts from someone who built an app because she couldn't find the right one.

July 8, 2026 · Ivana Mrsic

Before You Could Write, Someone Was Already Keeping Your Journal

From baby books to scrapbooks to friendship journals — why humans have always kept records of the people we love, and what happens when life gets too busy to keep doing it alone.

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July 3, 2026 · Ivana Mrsic

Dex vs. BuddyLog: Two Very Different Ways to Remember People

Dex is a personal CRM. BuddyLog is a friendship journal. Neither is trying to do what the other does. Here's an honest look at where each one actually earns its keep.

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July 1, 2026 · Ivana Mrsic

I Told My Friends I Was Building an App. Here's How That Went.

Explaining a personal relationship manager to your closest friends is harder than it sounds. First comes the look. Then the questions. Then the suggestions you weren't entirely prepared for.

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June 10, 2026 · Ivana Mrsic

Why I Built BuddyLog

A book gave me a small idea. Living abroad made it urgent. Years of failed workarounds convinced me to build something myself.

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